Maimuna Alid CEO Peak Brands LTD
Starting a business often comes with challenges, but for Maimuna Alid, founder of Peak Brands Limited, those challenges were the stepping stones to success. Today, Peak Brands Limited stands as a testament to resilience, innovation, and determination, serving as a beacon of hope for aspiring entrepreneurs in Kenya and beyond.
Humble Beginnings
Founded in 2017, Peak Brands Limited began in a modest outlet in Juja, Kenya. For Maimuna and her husband, the journey was born out of necessity. As new parents facing financial strain, they had to make a bold move to create opportunities for themselves. The idea of starting a branding business wasn’t meticulously planned but rather an evolution of survival instincts and a vision to overcome poverty.
Initially, the business was not focused on branding but on selling popcorn. Maimuna and her husband operated two small kiosks strategically placed outside shops. Their venture thrived initially but later declined due to market seasonality. Determined to keep going, they pivoted to selling spare parts. Unfortunately, this business also faced setbacks due to poor location choices and financial losses from untrustworthy suppliers. Despite these hurdles, the couple’s entrepreneurial spirit remained unshaken.
Finding the Breakthrough
A chance encounter with a friend’s customized motorbike inspired Maimuna to explore branding. Intrigued by the graphics and the growing demand for such services, they purchased their first branding machine. It was a turning point. By offering professional and creative branding services, they filled a gap in the market. Initially, they outsourced banner printing and other services, earning commissions while learning the industry’s intricacies.
Their resilience began paying off. Over time, Peak Brands Limited expanded its services to include banners, t-shirt printing, packaging, and corporate branding solutions. Their commitment to quality and timely delivery set them apart in the industry.
Strategic Growth
Unlike many branding businesses that concentrated in Nairobi, Maimuna decided to establish Peak Brands Limited in Juja, a relatively untapped market. This decision was not only cost-effective but also strategic. Juja’s proximity to Jomo Kenyatta University of Agriculture and Technology (JKUAT) brought a steady influx of students, businesses, and residents, providing a growing customer base.
To monopolize the local market, Peak Brands Limited opened three outlets in Juja, strategically located to capture diverse customer needs. By investing in high-quality machines, they were able to lower production costs and offer competitive pricing. For instance, the cost of banners dropped from KES 1,000 to KES 500 per meter, a move that attracted more customers while maintaining profitability.
Embracing Challenges
Running a business comes with its share of challenges, and Peak Brands Limited is no exception. One of the significant hurdles has been finding skilled personnel. Branding, particularly graphic design, was not widely taught in Kenyan institutions until recently. To address this, Maimuna invested in training programs, offering internships and practical opportunities to aspiring graphic designers. This initiative not only created employment but also equipped trainees with hands-on skills, making them more employable.
Another challenge was relocating their shop due to demolition. Despite the disruption, this move proved to be a blessing in disguise. The new location was more visible, attracting a larger clientele and enhancing their brand’s reputation.
Innovations and Impact
Maimuna’s journey is a story of constant innovation. From diversifying product offerings to adopting new technologies, Peak Brands Limited continues to adapt to the changing market. The company’s ability to offer variety from affordable options to premium-quality branding materials has made it a go-to choice for businesses of all sizes.
Additionally, Maimuna has embraced social responsibility. By training individuals who lack formal education in branding, she has provided them with valuable skills to secure a livelihood. This initiative has not only uplifted communities but also strengthened Peak Brands Limited’s workforce.
A Thriving Business
Today, Peak Brands Limited employs 10 full-time staff and engages several others on a part-time basis, supporting over 30 households. The company’s daily revenue ranges from KES 30,000 to KES 50,000, with potential for even higher earnings on good days. This growth is attributed to their focus on quality, affordability, and strategic marketing.
Looking ahead, Maimuna envisions expanding to Nairobi and other towns to cater to a broader clientele. With many customers already requesting services closer to them, this move is likely to propel the business to greater heights.
Lessons for Aspiring Entrepreneurs
Maimuna’s story offers valuable lessons for anyone looking to start or grow a business:
- Start Small but Dream Big: Peak Brands Limited began as a small operation, but Maimuna’s vision and determination transformed it into a thriving business.
- Adapt and Innovate: When faced with challenges, the ability to pivot and embrace new opportunities can make all the difference.
- Focus on Quality: Delivering high-quality services builds trust and loyalty among customers.
- Empower Others: Training and employing individuals not only benefits the community but also strengthens the business.
- Strategic Location Matters: Choosing a location with growth potential can significantly impact a business’s success.
Summing Up
Maimuna Alid’s journey with Peak Brands Limited is a powerful example of how resilience, innovation, and strategic thinking can turn challenges into opportunities. From selling popcorn to running a branding empire, she has proven that success is attainable with hard work and a clear vision. For aspiring entrepreneurs, her story is a reminder that every setback is a setup for a comeback.
As Peak Brands Limited continues to grow, Maimuna remains committed to inspiring others and contributing to the local economy. Her story is a testament to the transformative power of entrepreneurship and a shining example of what it means to build something impactful from the ground up.
