From Mango Waste to Millions: How Faith Mumo Built Iviani Farm Into a Value-Added Agribusiness Empire in Kenya
In one of Kenya’s semi-arid counties, Makueni, a region renowned for its abundant mango production. An innovative entrepreneur is transforming local agriculture with grit and vision, through value addition.
Meet Faith Mumo, the CEO and Co-founder of Iviani Farm and Befa Feeds, who has grown from a traditional farmer to a millionaire businesswoman reshaping how Kenya views agribusiness. Through strategic value addition, climate-smart technologies, and empowering thousands of smallholder farmers, Faith is proof that passion and persistence can turn a rural challenge into a global success story.
From Farm Losses to Food Innovation
The journey of Iviani Farm began in 2020, during the peak of the COVID-19 pandemic. With over 20 acres of mangoes, Faith and her team faced massive losses due to restricted movement and a collapsed export market. Like many other farmers, she watched in frustration as mangoes ripened and rotted without buyers.
But unlike many, she didn’t give up.
“We started benchmarking to find ways to preserve our fruits,” Faith recalls. “That’s when we discovered drying as a solution, not only to extend shelf life but to create a business model that could thrive even during crises.” Faith Mumo.
The Iviani Model: Turning 10 Kgs of Mangoes into Ksh 2,000
Here’s where the magic happens: 10 kilograms of fresh mangoes, which fetch around Ksh 200–500, can be transformed into 1 kg of dried mango that sells for Ksh 2,000. This value addition model has become the heartbeat of Iviani Farm’s operations.
Faith Mumo, Governor Mutula Kilonzo and Team
Through fruit and vegetable drying, they’ve extended the shelf life of perishable produce from just 3–5 days to over 24 months. And it doesn’t stop with mangoes, they also process bananas, pineapples, leafy vegetables, and more.
The farm exports 90% of its dried produce to countries including the United States, with the remaining 10% sold locally through supermarkets and cafes.
Faith’s story exemplifies how Kenyan agripreneurs can multiply profits through smart innovation and processing.
Powered by Waste: The VIP Machine Advantage
One of Iviani Farm’s most revolutionary assets is the Village Industrial Power (VIP) machine, a dryer that uses agricultural waste to generate the heat required for drying fruits.
With no access to grid electricity, this technology was a game-changer.
“The founder of the VIP machine gave us a loan-based arrangement through Shell Foundation,” Faith explains. “We repaid it over three years using profits from the dried produce.”
This early innovation laid the foundation for Iviani’s export business, which began immediately upon production. As the dried mangoes reached the U.S., word spread, and new international markets opened up through exhibitions and agribusiness expos.
Beyond Mangoes: Building a Climate-Smart Agribusiness
Today, Iviani Farm is a diversified agribusiness enterprise active in three value chains:
Fruit and Vegetable Processing: Dried mangoes, bananas, pineapples, and leafy vegetables.
Aquaculture (Fish Farming): Through the ASAL Aquaculture Academy, Iviani trains new fish farmers and operates a hatchery supplying quality tilapia and catfish fingerlings.
Animal Feed Manufacturing: Their brand, BA Feeds, provides locally produced animal feeds across Makueni County.
Iviani’s farm site in Kathoka, Makueni, is a Center of Excellence demonstrating climate-smart farming, training over 5,000 smallholder farmers, and running programs in sustainable aquaculture. The farm is supported by a mobile processing unit known as the Factory on Wheels, enabling direct engagement with farmers and reducing post-harvest losses.
Transforming Lives in the Community
Local Farmers at Iviani Farm
Iviani Farm isn’t just about business it’s about impact. Faith and her team provide a guaranteed, premium market for local farmers, buying fresh mangoes at 4 times the local price.
Where other buyers offer Ksh 3–6 per kg, Iviani pays 4 times well over that, encouraging farmers to continue fruit production and avoid abandoning mango trees for other crops.
The ripple effects are significant:
Employment: Iviani employs 20 permanent staff and up to 30 casuals during peak seasons.
Community Growth: Infrastructure, land value, and local development have improved around Kathoka.
Training and Empowerment: With partners like EC FPN and NGOs, Iviani offers free training on professional farming, especially empowering women and youth.
Over 100 Metric Tons of Mangoes Processed
As of 2024, Iviani Farm has processed:
100 metric tons of mangoes
30 metric tons of bananas
Preparing to resume pineapple processing, with some fruits sourced from Uganda.
By reducing time and distance between harvest and processing, Iviani tackles post-harvest losses at the source one of the biggest challenges Kenyan farmers face.
Lessons from the Ground: Advice from Faith Mumo
Faith has seen both the highs and lows of entrepreneurship. Her advice to fellow young entrepreneurs?
“Don’t go into business expecting to succeed tomorrow. It’s a journey of ups and downs. Be patient, be passionate.”
She also warns against copy-paste entrepreneurship. “What works is uniqueness,” she says. “You can bake mandazi like everyone else, but adding just a pinch of ginger could make yours stand out.”
And to the youth?
“You don’t need big capital to start. We began fish farming with plastic basins. If you can’t farm, hang a beehive on a tree. Start with what you have, even if it only earns you ten shillings today, it’s a seed for something bigger.”
The Vision Ahead: Pioneering Sustainable Farming in ASALs
Faith envisions Iviani Farm as a hub for 10 million smallholder farmers across East Africa. Through on-farm value addition, aquaculture, and climate-smart tech demonstrations, she aims to prove that arid and semi-arid lands (ASALs) can be centers of thriving agribusiness.
With each dried mango, tilapia fingerling, and farmer trained, Iviani Farm is redefining rural enterprise in Kenya. Thus, bridging the gap between smallholder resilience and global export potential.
From Boeing Engineer to Logistics Entrepreneur, The Inspiring Journey of Charles Thuo and Apexloads
When you think of the typical journey to success, it often follows a familiar script: graduate, get a great job, climb the corporate ladder. But for Charles Thuo, a Kenyan-born aerospace engineer turned entrepreneur, his story took a powerful turn. From working with industry giants like Boeing and Cessna to founding Apexloads, a logistics tech startup revolutionizing transportation in Africa, Charles’ journey is anything but ordinary.
Humble Beginnings in Kenya
Born in Murang’a County, Kenya, Charles Thuo’s early life was shaped by transition and ambition. His family later relocated to Ngong, just outside Nairobi, after his father secured a job with Standard Chartered Bank. From Class 3 through high school, Ngong became his home and the foundation for his education and future career.
Like many Kenyan students of the time, Charles found himself in the common post-high school limbo—waiting for university placements. During this period, he took a course in Information Technology (IT) at Kenya School of Professional Studies (KSPS), which would later become Inorero University, among other names.
While he was later admitted to Kenyatta University (KU) to pursue Biotechnology, Charles only stayed for one semester. A life-changing opportunity to study in the United States soon emerged, and he took a leap of faith that would change his destiny forever.
Discovering Aerospace Engineering in the U.S.
Charles arrived in the U.S. and settled in Oklahoma, a state not commonly on the radar of international students, but one he praises for its affordable living costs and student-friendly environment. He initially began with civil engineering, shifted to general engineering, and finally graduated with a degree in aerospace engineering.
Charles Thuo Story
His time in the U.S. education system introduced him to a concept unfamiliar in Kenya, academic flexibility. Unlike Kenyan institutions that dictate your major, American universities allowed him to explore different paths before landing on his passion.
Soon after graduation, Charles landed roles at two of the world’s most respected aerospace companies—Cessna and Boeing. At Cessna, based in Wichita, Kansas, he worked on executive jets, and later at Boeing’s defense division, helping develop military-grade aircraft.
Engineering Mindset, Entrepreneurial Execution
For Thuo, engineering is about solving problems. And that’s exactly what he’s doing.
“At its core, engineering teaches you how to dissect complex systems and fix them. Whether it’s a jet or a logistics platform, it’s the same principle,” he says.
From designing defense aircraft for Boeing to creating a startup that could transform African logistics, his story exemplifies the power of thinking big, and acting boldly.
A Surprising Pivot: From Skies to Roads
Working for Boeing would be a dream for many, but Charles had a different calling. While still employed in the aerospace sector, he began dabbling in logistics as a side hustle, first by delivering medical supplies to pharmacies and hospitals in a cargo van, then by helping people move households on weekends.
Eventually, he ventured into trucking, and that’s where he found his true passion.
“I went from an aerospace engineer working on aircraft to driving a truck,” Charles says, smiling. “People thought I had lost my mind.”
Despite the skepticism from friends and family, Charles was pragmatic. A truck driver he hired was earning twice his Boeing salary. That sparked a turning point. After six months of weighing his options and tracking seasonal demand, Charles fully transitioned into trucking, earning in three days what he previously made in two weeks.
“I was working full-time at Boeing, but realized that with trucking, I could earn in three days what Boeing paid in two weeks,” he explains. That realization was pivotal.
His decision was driven by economic sense, not ego.
Building Apexloads: African Problems, Global Solutions
As Charles navigated the U.S. logistics space, he noticed how efficient, tech-driven, and systematic everything was. From automated load boards to route optimization, the U.S. trucking industry was lightyears ahead of its African counterpart.
“In Africa, we are at least four decades behind in logistics tech and efficiency,” he says.
With that realization, Charles founded Apexloads, a logistics tech startup aimed at digitizing and streamlining how freight and goods move across Kenya and Africa at large. The idea was simple, build what’s working in the U.S. and tailor it for Africa.
Today, ApexLoads is working to optimize freight movement, connect shippers and truckers through a centralized digital platform, and eliminate the inefficiencies that plague Africa’s supply chains.
Why Apexload Matters for Africa
Apexload Team
Apexload is not just another logistics company. It aims to modernize freight transportation in Africa by creating a tech-first platform that streamlines delivery processes. This includes real-time tracking, efficient cargo matching, and data-driven route optimization.
“Truck owners in Kenya often rely on brokers who charge hefty commissions. Shippers don’t know where their goods are or if they’ll be delivered on time,” Charles explains. ” We’re building infrastructure and we don’t charge commissions.”
Challenges and Future Prospects
Starting a tech company focused on logistics in Africa isn’t easy. Infrastructure, policy, and digital adoption rates present hurdles. But Thuo is undeterred.
“Building something for Africa while living in the U.S. is a challenge, but it’s also a blessing. We get to use the best systems daily and design with that knowledge in mind,” he says.
Apexload is currently expanding operations in Kenya and building partnerships with transporters and manufacturing companies. The goal? A Pan-African logistics revolution.
Not Just Tech, Also a Farmer and Innovator
Before Apexloads, Charles had already embraced entrepreneurship in different ways. In Oklahoma, he managed to buy 40 acres of land at the price of just Ksh150,000 per acre, a fraction of land costs in Kenya. He ventured into farming, raising over 50 goats and 60 chickens at one point. The farm produced goat meat and eggs, adding another revenue stream to his growing portfolio.
Charles Thuo in Farm
This versatility gave him firsthand experience in agriculture logistics, which has become another vertical ApexLoads is eyeing in its long-term roadmap.
Becoming a U.S. Citizen Through the Military
One of the most impactful decisions Charles made was joining the U.S. military in 2013, others also join via the MAVNI Program (Military Accessions Vital to the National Interest). A program allowing non-citizens with specialized skills or language abilities, like Swahili, to join the military in exchange for expedited citizenship.
Charles in Full Army Uniform
After completing 10 weeks of basic training, Charles officially became a U.S. citizen. He later received advanced training in a military job role (MOS) of his choice. This path not only opened doors for entrepreneurship but also drastically reduced his college tuition, giving him legal flexibility to pursue opportunities and build businesses across states.
Lessons from the Military: Leadership and Logistics
Military training not only instilled discipline, but also gave Charles valuable skills in logistics, systems thinking, and leadership. “The military teaches you how to operate in structured, high-pressure environments, skills that directly apply to entrepreneurship,” he says.
The exposure helped him understand how efficient logistics systems work, which later became the backbone of Apexload’s design.
Lessons from the Journey: Break the Stereotype
Charles often reflects on the cultural biases surrounding success and professions. In Kenya, the dream is often portrayed as becoming a doctor, lawyer, or engineer. But Charles is proof that success can take non-traditional paths.
In fact, he shares how in both the U.S. and Kenya, hands-on professions like plumbing or trucking can be more lucrative than white-collar jobs, challenging old mindsets about education and income.
“I always say, it’s not about what you do; it’s about how well you do it,” he says.
And his story proves that point. By combining the engineering mindset (solving problems) with entrepreneurial spirit, Charles has created value across industries from aerospace to farming to logistics.
Vision for the Future: Transforming Africa’s Logistics Landscape
Looking ahead, Charles envisions Apexloads becoming a pan-African logistics powerhouse, digitizing cargo, empowering truck owners, and cutting transport costs that continue to stifle economic growth.
The platform is already being beta tested among transporters in Kenya, offering digital solutions like:
Load tracking
Real-time updates
Driver authentication
Cashless payments
Route optimization
Charles believes that by integrating these systems, Africa can leapfrog into the modern logistics age. He’s particularly passionate about using data and tech to reduce waste and inefficiency, ultimately improving everything from farm produce delivery to urban goods movement.
Final Word: Build to Solve
To young Africans dreaming of success abroad or back home, Charles Thuo offers this advice:
“Don’t fear change or unconventional paths. Whether you’re driving a truck or designing an aircraft, what matters is that you’re building something, learning, and solving problems.”
In Addition, Charles emphasizes on building solution oriented businesses, having a product that solves people problems will always have a distinct market. His story is a powerful testament to resilience, reinvention, and resourcefulness. From rural Murang’a to the skies of Boeing to the logistics yards of Oklahoma, Charles Thuo is redefining what it means to be a modern African entrepreneur.
In the heart of Kikuyu, Kenya, we meet a dedicated luthier who has spent decades transforming raw materials into instruments that breathe life into music. Ken, a skilled craftsman, has been making guitars since 1971, turning his passion for working with his hands into a lifelong career.
Ken’s Luthier journey into guitar-making began in the rolling hills of Taita, where he attempted to carve his first guitar using only a machete. His first creation was an electric guitar, marking the beginning of a career that would span over five decades. Despite having a background in human resources, Ken’s passion for crafting stringed instruments never wavered. Over the years, he has made and customized guitars for renowned musicians, including Kato Change, Polycarp of Sauti Sol, Nyatiti for Makadem and Susan Owiyo.
Beyond creating guitars, Ken Luthier also repairs a wide range of stringed instruments, including traditional African instruments like the Kambanane and Nyatiti, as well as banjos, mandolins, sitars, and violins. His day-to-day work involves meticulously shaping, assembling, and repairing instruments in his workshop, beginning his craft as early as 7:00 AM each day.
The Art of Crafting a Guitar
The process of making a guitar from scratch is intricate and demands precision. Ken starts by determining the type of guitar he will create whether a steel-string acoustic, an electric, a semi-acoustic, or a solid-body bass guitar. He consults with clients to understand their preferences and sources materials accordingly.
Ken The Luther
Most of Ken’s materials are locally sourced from Kenya. The backs and sides of his acoustic guitars are typically made from Kenyan mahogany, which is abundant in the region. However, for high-end guitars, he imports spruce for the soundboard, as it is a worldwide favorite for its superior tonal quality.
The guitar-making process begins with preparing the wood, cutting, and shaping it to fit the required mold. The sides of the guitar are bent and glued into shape, linings are added for reinforcement, and the neck is carefully attached. Once the structure is assembled, Ken carves and attaches the fretboard and bridge before applying the final finish and adding the strings. Each guitar takes approximately six to eight weeks to complete, though he often works on multiple projects simultaneously to maximize efficiency.
A Global Reach
Ken’s craftsmanship has gained recognition beyond Kenya’s borders. He has received orders from international clients, including musicians from Finland and other countries. His unique approach incorporating African materials and designs sets his instruments apart in the global market.
What Makes Ken’s Guitars Unique?
While the general shape and design of guitars remain consistent, Ken’s work stands out due to his expertise and the unique materials he uses. He integrates African blackwood, a rare and high-quality wood, into his designs, producing instruments with distinctive tonal properties. Additionally, he customizes the aesthetic elements of his guitars by adding African-themed rosettes around the soundhole, making each piece a work of art.
A Legacy in the Making
Ken’s favorite instrument to craft is the classical nylon-string guitar, which he meticulously designs using a combination of imported spruce and local mahogany. If given the chance, he would love to make a guitar for jazz legend George Benson, envisioning an instrument crafted in Africa for a globally renowned artist.
Looking ahead, Ken Luthier is optimistic about the future of guitar-making in Kenya. He has noticed a growing interest among younger craftsmen and is actively contributing to the industry’s growth by training apprentices. His hope is that more Kenyan luthiers will emerge, taking the art of guitar-making to new heights in the coming years.
Ken the luthier’s story is a testament to passion, perseverance, and the beauty of handcrafted artistry. With every guitar he creates, he continues to leave a lasting impact on the world of music, one finely-tuned note at a time.
Nestled in the heart of Nairobi, Robot Café is revolutionizing the hospitality industry by integrating automation into service delivery. At a time when the world is increasingly embracing technology, this café has taken a bold step toward redefining dining experiences. With a team of five advanced robots, Robot Café is not just about food but an immersive encounter with the future.
A Unique Dining Experience
Unlike conventional restaurants, Robot Café offers a glimpse into the future of dining. As you walk into the establishment, you are welcomed by Claire, a multi-functional robot that greets customers and bids them farewell when they leave. The experience only gets better as you interact with the robotic team designed to enhance service efficiency.
According to John Kariuki, the current manager of Robot Café, the idea was to introduce a unique concept that sets them apart from the competition.
“Many restaurants offer great food and ambiance, but we wanted to add an extra layer of innovation,” he explains. “Our robots not only serve food but also entertain and assist customers in various ways.”
Meet the Robots
Robot Café has five robots, each programmed with specific functions:
Nadia – The pioneer and most famous robot, responsible for leading the automation wave at the café.
Claire – The receptionist robot that welcomes guests upon arrival and thanks them when they leave.
Shakur – Primarily assists with food delivery from the kitchen to the tables.
Cleo – A multipurpose robot assisting in clearing tables and handling other tasks.
24 – The latest addition, designed to sing birthday songs and interact with customers.
These robots are not replacing human staff but rather working alongside them to improve service delivery. “We have not reduced the number of staff due to automation; rather, we’ve incorporated the robots to work hand in hand with our team,” says Kariuki. “They make the work easier for our waiters, especially when the restaurant is fully booked.”
Advantages of Automation in Hospitality
Robot Café is proving that technology can enhance efficiency in the hospitality sector. Some key benefits include:
Speed and Accuracy: Robots eliminate delays and ensure food is delivered promptly and accurately.
Entertainment Factor: The novelty of being served by a robot enhances customer experience, making visits memorable.
Reduced Workload for Staff: Employees can focus on personalized service, leaving repetitive tasks to robots.
Consistency: Unlike human staff, robots do not experience fatigue, ensuring consistency in service delivery.
Challenges Faced by Robot Café
Despite the advantages, implementing robotic service comes with its own challenges.
Technical Maintenance: Any breakdown requires specialized expertise and spare parts, which must often be imported.
Power Dependency: The robots rely on electricity, so power outages cause temporary disruptions.
Limited Interaction: Some robots have restricted conversational capabilities, making it necessary to enhance AI functionalities.
To mitigate these challenges, the café is continuously improving its robotic software and planning to introduce advanced AI models that can engage in more dynamic conversations with customers.
Customer Reactions and Popularity
Robot Café has quickly gained traction among Nairobians and visitors. “Every time a robot delivers food, customers instinctively take out their phones to record the moment,” Kariuki says. “People love the idea, and it has become a trending topic in Nairobi’s dining scene.”
Customer reviews reflect excitement and appreciation for the futuristic experience. Many patrons describe it as “a must-visit destination” and “an exciting way to experience technology in everyday life.” The café’s popularity has also prompted discussions on how automation can be incorporated into other sectors.
Robot Claire
The Future of Robot Café
Looking ahead, Robot Café aims to expand and enhance its services. “In the next two years, we envision becoming one of the biggest franchises in Nairobi,” says Kariuki. “We are exploring ways to make our robots more interactive and efficient.”
Additionally, the café is offering robotics training sessions for students interested in AI and automation. These classes, held on Mondays, Tuesdays, and Wednesdays, aim to educate young minds about the potential of robotics in different industries.
Final Take
Robot Café is more than just a restaurant; it is a testament to how technology can revolutionize industries. By seamlessly integrating robots into its service model, it offers a blend of efficiency, entertainment, and futuristic experiences. If you are in Nairobi and want to witness the future of dining firsthand, Robot Café is the place to be.
Visit Robot Café today and experience firsthand how the hospitality industry is evolving in the digital age.
Starting a business often comes with challenges, but for Maimuna Alid, founder of Peak Brands Limited, those challenges were the stepping stones to success. Today, Peak Brands Limited stands as a testament to resilience, innovation, and determination, serving as a beacon of hope for aspiring entrepreneurs in Kenya and beyond.
Humble Beginnings
Founded in 2017, Peak Brands Limited began in a modest outlet in Juja, Kenya. For Maimuna and her husband, the journey was born out of necessity. As new parents facing financial strain, they had to make a bold move to create opportunities for themselves. The idea of starting a branding business wasn’t meticulously planned but rather an evolution of survival instincts and a vision to overcome poverty.
Initially, the business was not focused on branding but on selling popcorn. Maimuna and her husband operated two small kiosks strategically placed outside shops. Their venture thrived initially but later declined due to market seasonality. Determined to keep going, they pivoted to selling spare parts. Unfortunately, this business also faced setbacks due to poor location choices and financial losses from untrustworthy suppliers. Despite these hurdles, the couple’s entrepreneurial spirit remained unshaken.
Maimuna Alid Story on YouTube
Finding the Breakthrough
A chance encounter with a friend’s customized motorbike inspired Maimuna to explore branding. Intrigued by the graphics and the growing demand for such services, they purchased their first branding machine. It was a turning point. By offering professional and creative branding services, they filled a gap in the market. Initially, they outsourced banner printing and other services, earning commissions while learning the industry’s intricacies.
Their resilience began paying off. Over time, Peak Brands Limited expanded its services to include banners, t-shirt printing, packaging, and corporate branding solutions. Their commitment to quality and timely delivery set them apart in the industry.
Strategic Growth
Unlike many branding businesses that concentrated in Nairobi, Maimuna decided to establish Peak Brands Limited in Juja, a relatively untapped market. This decision was not only cost-effective but also strategic. Juja’s proximity to Jomo Kenyatta University of Agriculture and Technology (JKUAT) brought a steady influx of students, businesses, and residents, providing a growing customer base.
To monopolize the local market, Peak Brands Limited opened three outlets in Juja, strategically located to capture diverse customer needs. By investing in high-quality machines, they were able to lower production costs and offer competitive pricing. For instance, the cost of banners dropped from KES 1,000 to KES 500 per meter, a move that attracted more customers while maintaining profitability.
Embracing Challenges
Running a business comes with its share of challenges, and Peak Brands Limited is no exception. One of the significant hurdles has been finding skilled personnel. Branding, particularly graphic design, was not widely taught in Kenyan institutions until recently. To address this, Maimuna invested in training programs, offering internships and practical opportunities to aspiring graphic designers. This initiative not only created employment but also equipped trainees with hands-on skills, making them more employable.
Maimuna at the Highway Outlet
Another challenge was relocating their shop due to demolition. Despite the disruption, this move proved to be a blessing in disguise. The new location was more visible, attracting a larger clientele and enhancing their brand’s reputation.
Innovations and Impact
Maimuna’s journey is a story of constant innovation. From diversifying product offerings to adopting new technologies, Peak Brands Limited continues to adapt to the changing market. The company’s ability to offer variety from affordable options to premium-quality branding materials has made it a go-to choice for businesses of all sizes.
Additionally, Maimuna has embraced social responsibility. By training individuals who lack formal education in branding, she has provided them with valuable skills to secure a livelihood. This initiative has not only uplifted communities but also strengthened Peak Brands Limited’s workforce.
A Thriving Business
Today, Peak Brands Limited employs 10 full-time staff and engages several others on a part-time basis, supporting over 30 households. The company’s daily revenue ranges from KES 30,000 to KES 50,000, with potential for even higher earnings on good days. This growth is attributed to their focus on quality, affordability, and strategic marketing.
Looking ahead, Maimuna envisions expanding to Nairobi and other towns to cater to a broader clientele. With many customers already requesting services closer to them, this move is likely to propel the business to greater heights.
Lessons for Aspiring Entrepreneurs
Maimuna’s story offers valuable lessons for anyone looking to start or grow a business:
Start Small but Dream Big: Peak Brands Limited began as a small operation, but Maimuna’s vision and determination transformed it into a thriving business.
Adapt and Innovate: When faced with challenges, the ability to pivot and embrace new opportunities can make all the difference.
Focus on Quality: Delivering high-quality services builds trust and loyalty among customers.
Empower Others: Training and employing individuals not only benefits the community but also strengthens the business.
Strategic Location Matters: Choosing a location with growth potential can significantly impact a business’s success.
Summing Up
Maimuna Alid’s journey with Peak Brands Limited is a powerful example of how resilience, innovation, and strategic thinking can turn challenges into opportunities. From selling popcorn to running a branding empire, she has proven that success is attainable with hard work and a clear vision. For aspiring entrepreneurs, her story is a reminder that every setback is a setup for a comeback.
As Peak Brands Limited continues to grow, Maimuna remains committed to inspiring others and contributing to the local economy. Her story is a testament to the transformative power of entrepreneurship and a shining example of what it means to build something impactful from the ground up.
Foremen shoes: In the heart of Nairobi, nestled within the vibrant business district of Flamingo Towers, lies a brand that is quietly but steadily reshaping the narrative of high-end men’s shoes and apparel. Foremen Shoes, founded by Augustine Dundos, has grown into an internationally recognized brand synonymous with class, elegance, and quality craftsmanship. What started as a small venture with humble beginnings in Mombasa has now expanded into a brand that caters to men who appreciate style and sophistication, both in Kenya and beyond.
As Augustine Dundos sits down for an interview, it becomes immediately clear that Foremen Shoes isn’t just about footwear it’s about an ideology, a vision to create a Kenyan brand that competes on a global scale without losing its unique touch.
From Humble Beginnings to Entrepreneurial Success
Foremen Founder Interview
Dundos’ entrepreneurial journey started early in life, long before Foremen Shoes was conceived. Growing up in Mombasa, he recalls the days when he would pluck grass from behind his house, dry it, and create brooms to sell to neighbors. At just five years old, he already displayed a keen eye for business. “I think my journey started when I was very young. I would make things and sell them. It was all about finding a way to make something out of nothing,” says Dundos.
This early exposure to the world of buying and selling laid the foundation for his future ventures. His business instincts only sharpened with time, eventually leading him to Foremen Shoes, a brand that embodies both elegance and practicality, catering to the modern man.
The Birth of Foremen Shoes
The idea behind Foremen Shoes started taking shape in 2004 when Dundos was traveling across Europe. During his travels, he noticed the high-quality craftsmanship in European shoes and saw an opportunity to bring that level of detail back home. “I would see these beautifully made shoes and think to myself, ‘Why don’t we have something like this in Kenya?’ That’s when the idea started forming,” he explains.
Initially, Dundos brought a few pairs of shoes back to Kenya as a hobby, selling them to fund his travels. However, the response was overwhelming, and he soon realized the potential for a fully-fledged business. In a market flooded with mass-produced, low-quality shoes, Foremen filled a niche by offering high-quality, stylish footwear that men could wear with pride.
Crafting an International Brand
While Foremen Shoes was born in Kenya, Dundos always had international ambitions. “Kenya is our home, and we are proud of it, but we wanted to create a brand that could stand shoulder-to-shoulder with global giants,” says Dundos. Unlike many local brands that emphasize their African roots, Foremen sought to present itself as a global player from the start.
The company’s branding, marketing, and customer experience were all designed with an international flavor in mind. “We wanted people to see our shoes next to brands like Louis Vuitton or Gucci and not be able to tell the difference in quality or design,” says Dundos. This attention to detail has paid off, as Foremen Shoes now ships its products to clients all over the world, from America and Dubai to East Africa.
A Premium Experience for the Stylish Man
At the heart of Foremen’s success is its commitment to quality and style. The brand offers a range of high-end men’s shoes that cater to different occasions, from business meetings to weddings. Their collection includes styles like the Diablo, Kalinav, Cairo, and Marrakesh each designed with a specific type of man and occasion in mind.
For instance, the Diablo is a Derby shoe perfect for business meetings and formal settings. “If you want that impeccable look that leaves an impression, the Diablo is your go-to,” explains Dundos. On the other hand, the Marrakesh is more laid-back, ideal for weddings or red-carpet events. “We cater to men who love style and want to look sharp, no matter the occasion,” he adds.
Navigating Challenges in the Kenyan Market
Building a luxury brand in Kenya’s competitive footwear market has not been without its challenges. The country is known for its influx of counterfeit goods, and many local consumers are used to purchasing cheaper, mass-produced shoes. “One of the biggest challenges we faced was convincing people that it’s worth investing in quality shoes,” says Dundos.
To tackle this, Foremen Shoes focused on providing an exceptional customer experience and educating the market on the value of well-made products. The brand’s success is also attributed to its use of customer feedback to improve designs. “Initially, I designed shoes based on my own tastes, but I realized that my clients had different needs. Listening to their feedback helped us fine-tune our collections to suit a wider audience,” he explains.
Customer-Centric Approach
One of the reasons for Foremen Shoes’ success has been its customer-centric approach. Dundos believes in listening to his customers and incorporating their feedback into the design process. “In the beginning, I used to design shoes based on what I thought looked good,” he admits. “But over time, I realized that customer feedback is essential.”
Foremen Shoes now works closely with clients to ensure that each pair of shoes meets their specific needs. Whether it’s designing custom shoes for special occasions or creating a new collection based on customer preferences, Dundos is always looking for ways to improve the Foremen experience. “We believe in continuous improvement,” he says. “Our goal is to always exceed customer expectations.”
Standing Out with Unique Designs
Despite being Kenyan-born, Dundos doesn’t shy away from his international ambitions for the brand. He takes pride in ensuring that Foremen Shoes competes at a global level. The company’s designers many of whom are Kenyan draw inspiration from international trends while incorporating subtle African touches into their designs. “We don’t overtly localize the brand, but we want every man who wears our shoes to feel a connection to where they’re from,” says Dundos.
The focus on craftsmanship and quality has helped Foremen differentiate itself in a market where many shoes are mass-produced and of lower quality. By offering products that cater to a global audience while retaining their Kenyan identity, Dundos has struck a balance that appeals to customers worldwide.
Going Global: Foremen Shoes’ International Reach
While Foremen Shoes is deeply rooted in Kenya, the brand’s reach extends far beyond its borders. “Kenya is not just a stepping stone; it’s the focal point. But our clientele is international,” says Dundos. Today, the brand counts clients from the United States, Qatar, Dubai, and East Africa among its loyal customer base.
This international focus has not only helped Foremen Shoes grow its brand but has also contributed to the local economy by creating jobs and elevating the perception of Kenyan craftsmanship on the global stage.
The Future of Foremen Shoes
Looking ahead, Dundos has ambitious plans for Foremen Shoes. “We’re constantly innovating, looking for ways to improve the quality of our shoes and expand our product line,” he says. The company is exploring new materials and designs while also considering collaborations with other luxury brands to further enhance its offerings.
In addition to expanding its product range, Foremen Shoes is also focusing on improving its online presence. The rise of e-commerce has made it easier for brands like Foremen to reach a global audience, and the company is investing in its website and online platforms to make the shopping experience as seamless as possible for its customers.
Augustine Dundos’ journey from a young boy selling brooms in Mombasa to the founder of Foremen Shoes is a testament to the power of perseverance, vision, and a commitment to quality. By building a brand that caters to stylish, discerning men, Dundos has not only carved out a niche in the Kenyan market but has also made a name for himself internationally. As Foremen Shoes continues to grow, there’s no doubt that Dundos will keep pushing the boundaries of what a Kenyan brand can achieve on the global stage.
For those looking to invest in quality, stylish, and well-crafted footwear, Foremen Shoes stands out as a brand that delivers on its promises proving that luxury can indeed be born in Kenya and celebrated worldwide.
Pioneering Nakuru’s First Food Truck Business: Mlo Kitchen
Entrepreneurship has become one of the most effective ways to achieve financial independence. Businesses come in many forms, but food-related ventures often hold a special place in the hearts of consumers. One such innovative venture is Mlo Kitchen, Nakuru’s first-ever food truck business, offering a unique taste of global cuisine right in the heart of the city. This is the inspiring story of how Mlo Kitchen came to life and revolutionized the food scene in Nakuru.
Mlo Kitchen FoodTruck
Nestled in the bustling streets of Nakuru City’s Central Business District, Mlo Kitchen is not just any ordinary food truck. Founded by Rosemary Wacuka, an entrepreneur with a vision, the concept of Mlo Kitchen was born out of necessity during the uncertainty of the COVID-19 pandemic. Like many others, Rosemary lost her job during the pandemic, which forced her to rethink her career and come up with an
Mlo Kitchen: A Taste of Istanbul in Nakuru
Mlo Kitchen Story on Youtube
Starting a business is one of the most effective ways to achieve financial independence, and few ventures capture this entrepreneurial spirit better than the food truck industry. Today, I’m excited to introduce a unique food truck business in Nakuru City. The heart of Kenya’s new wave of culinary innovation. This business is none other than Mlo Kitchen, the first food truck in Nakuru, offering an authentic taste of Istanbul, Turkey right here in Nakuru.
I had the pleasure of meeting Rosemary Wacuka, the visionary behind Mlo Kitchen. This street food concept revolves around the idea of bringing a taste of global cuisine to local communities, all while ensuring a sustainable and customer-focused experience. From savory shawarmas to freshly grilled hot dogs, M’lo Kitchen has made its mark in Nakuru and aims to expand across Kenya.
The Inspiration Behind Mlo Kitchen
In a candid conversation, Rosemary shared her story. A proud Egerton University alumna, she initially ventured into the job market. However, like many others, the COVID-19 pandemic disrupted her career path. Facing an uncertain future, Rosemary and her husband, Happy, sought to create something new, something that would not only provide them with income but also bring joy and inspiration to others. It was during this period of reflection that they decided to combine their love for travel and food.
Rosemary recalls asking her husband what truly enriches people’s lives, to which he responded, “Traveling changes people’s perspectives.” Realizing that not everyone has the means to travel, they decided to bring the world to Nakuru through food. This was how Mlo Kitchen was born a food truck offering the rich flavors of Istanbul through shawarma, a dish they perfected after visiting Turkey.
Pioneering Street Food in Nakuru
Mlo Kitchen operates two food trucks in the heart of Nakuru’s CBD. One is located at Masai Market, between NCBA Bank and Standard Chartered Bank, while the second can be found on Gilani Street, next to Speed Up Courier Services. The food truck concept was an innovative solution to their vision of providing cost-effective, sustainable, and diverse food choices.
The flagship dish of Mlo Kitchen is the shawarma, a Middle Eastern delicacy that has captured the hearts of food lovers across the globe. However, Rosemary admits that when they first started, they had little knowledge about preparing it. “We took a trip to Istanbul, perfected our menu, and returned to Nakuru ready to offer something new and exciting,” Rosemary says.
Rosemary Wacuka
As the first food truck in Nakuru, Mlo Kitchen has pioneered a new dining experience, creating not only delicious meals but also memories for its customers. Their long-term vision is to offer “A taste of the world” by introducing different cuisines from around the globe to Kenya.
Embracing Sustainability and Local Supply Chains
One of Mlo Kitchen’s standout qualities is its commitment to sustainability. Rosemary is an alumnus of the Young African Leadership Initiative (YALI), which has helped her understand the importance of running a business aligned with global sustainability goals.
Mlo Kitchen partners with local farmers, ensuring that their produce, such as potatoes, vegetables, and onions, is always fresh and of high quality. This not only reduces their carbon footprint but also supports local businesses in Nakuru. Moreover, the business follows the principles of traceability, meaning that customers can trust the source of their food, knowing it’s both fresh and ethically sourced.
Through partnerships with initiatives like Slow Food International and Chef Alliance, Mlo Kitchen ensures consistent quality and taste, day after day. The emphasis on organic and locally sourced ingredients aligns with their philosophy of offering customers the best dining experience possible, without compromising on sustainability.
Customer-Centric Growth
A key component of Mlo Kitchen’s success has been its customer service. As Rosemary points out, “People buy feelings.” It’s not just about the food; it’s about the experience, the connection, and the value for money. This customer-first approach has helped them maintain a growing and loyal clientele.
Mlo Kitchen ensures that their food is always fresh, delicious, and affordable. One of their bestsellers is their unique take on samosas, which are freshly made every day. Additionally, their hot dogs a popular choice among younger customers combine a perfect mix of carbohydrates, proteins, and vegetables, offering a wholesome, satisfying meal. But the star of the show remains their shawarma, which has won over many food lovers with its rich flavors and authentic preparation.
Overcoming Challenges
Running a food truck comes with its fair share of challenges, and Rosemary has had to overcome many hurdles in her journey. One of the main challenges was securing the necessary licenses from the Nakuru County Government. It took four months of convincing local authorities that a food truck was a safe and viable business model, especially considering its unique nature in Nakuru’s CBD.
Another challenge was the construction and design of the food truck itself. Without a local benchmark, Rosemary and her team had to rely on research and trial-and-error to get everything just right. However, their perseverance paid off, and today, Mlo Kitchen stands as a symbol of innovation in Nakuru’s fast-growing food industry.
Looking to the Future
Mlo Kitchen’s vision doesn’t stop at Nakuru. Rosemary and her team are planning to expand the food truck business across Kenya, introducing new concepts and cuisines along the way. “We dream of offering a taste of New York, a taste of Ethiopia, and beyond,” she shares. The ultimate goal is to bring the world to Kenya, one dish at a time.
For anyone looking to start a business, Rosemary offers this advice: “Don’t wait for the perfect time or the perfect amount of money. Start with what you have, and the rest will follow.” Mlo Kitchen is proof that with vision, determination, and a bit of creativity, anything is possible.
Visit Mlo Kitchen at Masai Market or Gilani Street to experience their delicious menu. You can also reach them at 0715 164500 or follow them on social media: @MloKitchen on Facebook, Instagram, and X.
Bradley Marongo, also known as the “Kenyan Goliath,” has taken Kenya by storm with his extraordinary height and captivating personality. Standing at a remarkable 8 feet tall, the 27-year-old has quickly become a household name. His unique stature and charismatic presence have made him a sensation across social media and in various entertainment circles.
A Rising Star in the Spotlight
Bradley’s rise to fame began when he was spotted at a public event earlier this year, towering above the crowd. Since then, he has captured the attention of millions, including celebrities, media personalities, and even government officials. His story has been widely covered by major news outlets and social media platforms, highlighting not just his height but also his aspirations and struggles.
Bradley Marongo meeting with President Ruto and Public Figures
One of the notable moments in Bradley’s newfound fame was his meeting with President William Ruto. The meeting, widely shared on social media, showed the president acknowledging Bradley’s unique place in Kenyan society. This high-profile encounter has only added to Bradley’s allure, making him a subject of national interest.
In addition to his meeting with the president, Bradley has also been seen with several other public figures, including Alinur Mohamed. The philanthropist met with Bradley and shared his story on social media, revealing that Bradley lacks basic identification documents such as a birth certificate, ID, or passport. This revelation has sparked discussions on social media about the need for inclusivity and support for individuals with unique challenges.
Endorsements and Deals of Bradley Marongo
Bradley Marongo’s height has not only made him a viral sensation but has also opened doors for lucrative deals and partnerships. Recently, he was offered a fully-paid three-day holiday to the Kenyan coast, sponsored by several tourism companies aiming to leverage his fame to promote local destinations. This is just one of many offers that have come his way.
Moreover, Bradley has become a sought-after figure for endorsements. From fashion brands to lifestyle products, many companies see him as the perfect brand ambassador. His unique stature and compelling backstory make him an ideal candidate for brands looking to make a memorable impact. Recently, he was gifted a pair of size 50 shoes by renowned Kenyan media personality Jeff Koinange, as Bradley had never owned shoes that fit him comfortably. This generous gesture not only highlighted his unique needs but also brought attention to the brands involved.
Social Media Sensation and Public Reactions
Bradley’s social media presence continues to grow, with thousands of followers joining his journey every day. His TikTok and Instagram live sessions attract massive audiences, where he shares glimpses of his daily life and engages with his fans. His openness and humor have endeared him to many, further solidifying his status as a Gen Z icon in Kenya.
However, his newfound fame hasn’t been without challenges. Many women have expressed interest in Bradley, and he has candidly shared the overwhelming attention he receives due to his height. While this has led to humorous and light-hearted moments, it also raises questions about the objectification and scrutiny that come with being a public figure.
Looking Ahead for Bradley Marongo Future
Bradley Marongo’s story is one of resilience and opportunity. Despite the challenges he faces, such as lacking official documentation, he continues to inspire many with his positive outlook and ambition. His journey from obscurity to national fame serves as a testament to how unique personal traits can become powerful assets in the digital age.
As Bradley navigates this new chapter of his life, many are eager to see what lies ahead for Kenya’s tallest Gen Z. Whether it’s more brand deals, media appearances, or even potential acting roles, one thing is certain: Bradley Marongo is just getting started, and the world is watching.
Discover the inspiring journey of Itegboje Daniel, a multiple award-winning filmmaker and medical student at the University of Benin.
My name is Itegboje Daniel. I am a multiple award-winning documentary filmmaker and a 5th-year student of Medicine and Surgery at the University of Benin. I have my latest film competing in the Oscar-qualifying shorts category at the Durban International Film Festival.
Here’s my inspiring journey – Itegboje Daniel:
Early Years and Diverse Passions
I grew up in an environment that nurtured my diverse passions. In my late teenage years, I dreamed of becoming a guitar maestro, aspiring to play in bands like The Cavemen and Alternate Sound. However, life had a different plan for me. Soon after, I developed a profound love for both medicine and documentary filmmaking, leading to my admission to study Medicine and Surgery at the University of Benin in 2018.
Balancing Two Worlds: Medicine and Filmmaking
However, Balancing medicine and documentary filmmaking seemed like an impossible task, but I was determined to make it work.
Over the years, I have found a delicate blend between these two fields, guided by the grace of Elohim. Now in my 5th year of medicine and surgery, I have garnered numerous awards for my documentary films.
Over the years I have been able to find a delicate blend between medicine and documentary filmmaking by the grace of Elohim. I am currently in my 5th year in medicine and surgery at the university of Benin and have won awards for my documentary films.
Itegboje Daniel Twitter
Achievements in Filmmaking
My films have been showcased in over 18 international film festivals, receiving 8 nominations and winning 2 awards across 8 countries and 4 continents, including the United States, Canada, France, Zambia, Zimbabwe, India, Ghana, Nigeria, and South Africa. Moreover, My latest project, “O.Y.O (On Your Own),” is the only Nigerian film competing in the Oscar-qualifying shorts category at the Durban International Film Festival. Winning this category could pave the way for an Oscar nomination.
“O.Y.O (On Your Own)” portrays the lives of young boys growing up on the streets of Benin, forming a brotherhood despite their harsh circumstances. In addition, These boys are known as “Elema boys” in Benin City, Nigeria. You can watch the trailer here.
International Recognition and Support
A public release for “O.Y.O (On Your Own)” is forthcoming, and I would greatly appreciate your support. Additionally, I was sponsored by the French embassy to screen my film in Paris and participate in FIPADOC, the biggest documentary film festival in France. Sony also sponsored me to take part in the Sony Future Filmmaker Awards in Los Angeles.
Founding 3WM Productions
I co-founded a production company with my brothers, David and Emmanuel, who are also photographers and filmmakers. Our company, 3WM Productions, aims to redefine African storytelling. While pursuing my filmmaking passions, I remain committed to my goal of changing global health and societal outcomes through storytelling.
Vision and Future Goals
In pursuing all my passions I remain steadfast in my passion for medicine with my ultimate goal being to change global health and societal outcomes through storytelling.
Itegboje Daniel Twitter
I have many experiences to share and look forward to engaging more actively here. Follow me to connect and discuss further. You can also follow my Instagram and LinkedIn pages to view my portfolio and stay updated.
Conclusion
Itegboje Daniel’s journey is a testament to the power of passion and determination. Despite the challenges of balancing two demanding fields, he has excelled in both medicine and filmmaking. His story serves as an inspiration to many, showing that it is possible to pursue multiple passions and make a significant impact in each.
By blending his love for storytelling with his dedication to medicine, Daniel is poised to make a lasting difference in both fields. His work not only sheds light on important social issues but also highlights the potential of documentary filmmaking as a tool for change. As he continues to navigate his dual career, Daniel remains committed to his vision of improving global health and societal outcomes through his unique blend of skills.
Samtash media
Follow Itegboje Daniel’s journey on Instagram and LinkedIn to stay updated on his latest projects and achievements. Your support can help him continue to inspire and impact the world through his exceptional work in medicine and filmmaking.
Are you looking for how to Get Featured on a Kenyan Media Site? Here we Got you!
Getting featured on a reputable media site can significantly boost your brand’s visibility and credibility. For businesses and individuals in Kenya, being highlighted on a local media platform can open doors to new opportunities, partnerships, and a wider audience. Here’s a comprehensive guide on how to get featured on a Kenyan media site, with specific insights on leveraging platforms like Samtash Media.
Understanding the Importance of Media Features
However, Before diving into the process, it’s crucial to understand why getting featured on a media site matters. A feature on a trusted media outlet:
Enhances Credibility: Being recognized by a reputable media site adds legitimacy to your brand.
Increases Visibility: Media features can reach thousands, if not millions, of people, providing extensive exposure.
Boosts SEO: Articles and features on well-ranked websites improve your own site’s search engine ranking through backlinks.
Identifying the Right Media Sites
First, you need to choose media sites that are relevant to your niche and target audience. For Kenyan businesses, local media platforms like Samtash Media, The Standard, and Nation Media are excellent choices. Moreover, look for platforms with high audience engagement by checking their social media presence, comments on articles, and overall interaction.
Creating Compelling Content
To stand out, your story should have a unique angle. Hence, Focus on unique aspects of your journey, innovative products, or significant achievements. Additionally, stories that highlight personal struggles, successes, or community impact tend to resonate more with readers. Ensure your content is well-written, free of errors, and professionally presented. High-quality images and videos can also enhance your pitch.
Building Relationships with Journalists and Editors
Networking is essential. Thus, Attend industry events, webinars, and conferences where you can meet media professionals. Moreover, Follow journalists and editors on social media, engage with their content, and build a rapport. When reaching out, personalize your message. Mention specific articles they’ve written or shared that you found valuable.
Crafting an Effective Media Pitch
A good media pitch starts with a clear subject line that is concise and attention-grabbing. Firstly, Your email should begin with a compelling hook and mention any mutual connections or relevant recent articles they’ve published. Secondly, Summarize your story in a few sentences, highlighting what makes it unique and why it would interest their audience. In addition, Include links to your website, social media profiles, and any other relevant content. Attach high-resolution images or videos if applicable. Ensure you provide clear contact details and make it easy for the journalist to follow up.
Leveraging Press Releases
Press releases are useful for formal announcements like product launches, company milestones, or significant partnerships. Also, Distribute your press release through platforms like PR Newswire, Africa Newsroom, and directly to local media outlets.
Showcasing Social Proof
Including testimonials and reviews from clients or industry experts can build credibility. If you’ve been featured elsewhere, mention it, as this builds your credibility further.
Following Up
If you don’t receive a response, follow up politely after a week or two. Express continued interest and provide any additional information that may be relevant.
Utilizing Social Media
Use your own social media channels to share your story. Tag the media outlet and relevant journalists. Engage with your followers by responding to comments and amplifying your reach.
Why Choose Samtash Media?
samtash
Samtash Media provides a platform for inspiring and impactful stories. By featuring entrepreneurs and CEOs, Samtash Media offers a unique opportunity to reach an engaged and motivated audience at an Affordable range. Thus, Here’s why you should consider pitching your story to Samtash Media:
Factual and Positive Content: Samtash Media focuses on positive news and human interest stories that inspire and impact the online community.
Wide Reach: With a robust online presence, your feature can reach a diverse audience across Kenya and beyond.
Professionalism: Samtash Media is committed to delivering high-quality content, ensuring your story is presented in the best possible light.
Conclusion
Getting featured on a Kenyan media site like Samtash Media can significantly elevate your brand’s presence and credibility. By following these steps: identifying the right media sites, creating compelling content, building relationships, crafting effective pitches, leveraging press releases, showcasing social proof, following up, and utilizing social media, you enhance your chances of being featured. Persistence and professionalism are key to successfully securing media features.
